Successful regional marketing campaign and platform growth: A milestone for Urlaubinbosnien.de

A look at the local marketing campaign

Between September and December 2024, our marketing efforts in Bosnia and Herzegovina focused on two main objectives:

1. Acquisition of new entries: Our goal was to offer a diverse selection of accommodations and tours so travelers can enjoy authentic experiences across the country.
2. Addressing local travelers: By promoting domestic tourism, we wanted to increase awareness of our platform offering.

success strategies

1. Targeted social media campaigns:
   Our presence on platforms such as Facebook and Instagram convinced local hosts and businesses. Short video posts, testimonials from existing partners and visually appealing advertisements highlighting the beauty of Bosnia generated great interest.
2. Cooperation with local institutions:
   We partnered with regional tourism boards and non-profit organizations to reach hosts in smaller towns and rural areas while also raising awareness of lesser-known destinations.
3. Content-based interaction:
   Blog posts and updates on our website, such as travel tips and success stories from existing partners, served as inspiration for new providers.
4. Incentives for early registration:
   Hosts who registered by certain deadlines received benefits such as featured listings or discounted fees.

The result: Over 350 entries and still growing

Our efforts resulted in a broad and diverse catalog of over 350 listings on the platform by December 2024. These include:

• Accommodations: From cozy city apartments in Sarajevo to idyllic guesthouses in Herzegovina.
• Tours: Unique offers such as guided hikes through the Dinaric Alps, cultural tours in historic cities such as Mostar or exciting rafting adventures on the Una River.

This growth demonstrates our commitment to reflect the diverse tourism landscape of Bosnia and Herzegovina. Travelers can now choose from a wide range of options aimed at different interests—from adventurers and history buffs to families and solo travelers.

Important highlights of our entries

• Diversity: Entries include urban centers as well as rural retreats and nature hotspots.
• Quality assurance: Each listing goes through a thorough review process to meet our standards.
• Authentic experiences: Many hosts place a high value on cultural integration, giving travelers a real connection to Bosnia's rich heritage.

Boost for the campaign in Germany, Austria and Switzerland

The success of our local campaign is not just an isolated milestone, but an important step towards our long-term goals. Thanks to the now solid platform, we are ready to attract the interest of travelers from Germany, Austria and Switzerland in summer 2025.

Why this foundation is crucial

1. Proven track record:
   The successful local campaign demonstrates the effectiveness of our marketing strategies and platform functions. This strengthens the trust of potential guests and partners abroad.
2. Diverse offers:
   The large number of different listings allows international travelers to find suitable options—whether luxury accommodations, adventure tours or cultural experiences.
3. Operational preparation:
   Based on the insights and improved processes during the local campaign, we have developed processes that help us handle a higher volume of inquiries and bookings from international markets.

Key plans for the 2025 international campaign

• Multilingual content:
  The entries are provided with German descriptions and support in order to optimally reach our target groups.
• Extended range:
  The campaign uses platforms such as Google Ads, Instagram and TikTok to reach different audiences.
• Cooperation with travel agencies:
  Partnerships with agencies in Germany, Austria and Switzerland ensure additional visibility.
• Promotions and incentives:
  Early bird offers and exclusive deals will boost bookings for the summer season.

Thanks to our partners

Our successes would not be possible without the commitment of our partners. From operators of small boutique hotels to guides sharing their knowledge of Bosnia's nature and culture—your contributions are the heart of our platform.

partner voices

“The platform has made it easier for me to present my apartment in Sarajevo. I expect the first reservations in the summer season of 2025, when the first marketing campaigns of this platform will be carried out.

"
— Adnan, apartment host

"I love showing people Mostar. Through this platform, I can reach more travelers than ever before."
— Lejla, tour guide

These experiences motivate us to continue working closely with our partners as we expand our reach.

outlook

Making progress in 2024 urlaubinbosnien.de a leading platform for promoting tourism in Bosnia and Herzegovina. Although we are proud of the milestones we have achieved, we are also looking forward to the future. In preparing for the upcoming campaign in Germany, Austria and Switzerland, we are paying particular attention to:

• Expansion of the offer: We want to continue to attract high-quality hosts and tour operators.
• Optimization of platform functions: New tools are intended to improve user-friendliness for partners and guests alike.
• Promoting cooperation: We want to establish our platform even more firmly through close cooperation with tourism associations, local companies and international agencies.

For our partners, now is the ideal time to update listings, improve photos, refine descriptions and highlight the special features of your offer. Travelers are invited to explore the diverse possibilities on urlaubinbosnien.de and plan your next unforgettable stay.

If you have any questions or need support, please contact us at support@urlaubinbosnien.de.

Together we can make 2025 an unforgettable year for tourism in Bosnia and Herzegovina!