Start of a marketing campaign for partners and guests in Germany, Austria and Switzerland
We are very pleased to announce that urlaubinbosnien.de is planning its first major marketing campaign, specifically targeting Austria, Germany and Switzerland. This carefully designed initiative will launch in May and marks a decisive step in connecting our platform's offerings with travel-loving people in these regions. For our valued partners—accommodation providers, tour operators and service providers—the campaign offers a unique opportunity to secure early bookings and increase visibility. Travelers are invited to discover the natural beauty, rich culture and warm hospitality of Bosnia and Herzegovina.
Find out below how you can benefit from this campaign and how you can best prepare for this promising moment.
What the campaign means for our partners
Why these regions?
Germany, Austria and Switzerland are among the most travel-friendly markets in Europe. German travellers, for example, rank among the top globally when it comes to international travel, with cultural exploration, nature experiences and good value for money being important decision factors. Austria and Switzerland show similar trends and are therefore ideal target groups to showcase Bosnia's unique attractions.
What you can expect
For Travelers: Your Gateway to Bosnia and Herzegovina
Although the campaign is primarily intended to support our partners, it is also aimed at travelers from Austria, Germany and Switzerland. Our platform makes travel planning to Bosnia and Herzegovina easier than ever and offers a wide range of accommodation, tours and authentic experiences.
Why visit Bosnia and Herzegovina?
- Incomparable natural beauty: From the emerald waters of the Una River to the imposing peaks of the Dinaric Alps, Bosnia offers landscapes that rival any European destination.
- Rich cultural diversity: Discover the Ottoman and Austro-Hungarian influences in cities like Sarajevo and Mostar.
- Authentic experiences: Whether rural eco-lodges or family-run restaurants with traditional dishes such as Ćevapi and pita—Bosnia impresses with its authenticity.
- Affordability: Compared to Western Europe, Bosnia scores with an excellent price-performance ratio without compromising on quality.
This makes traveling easier
- Localized content: Offers that are specially prepared for a German-speaking audience, including translations and region-specific recommendations.
- Integrated booking options: Seamless tools for booking accommodation, tours and car rentals—all in one place.
- Personal recommendations: Individual travel routes for nature lovers, history buffs and gourmets.
How partners can make the most of this opportunity
To prepare for the expected increase in inquiries and bookings, please follow these steps:
Check your entry:
- Make sure your descriptions are precise and engaging.
- Update your photos to best showcase your offer.
Highlight unique selling points:
- Does your accommodation have a spectacular view?
- Is your tour particularly family-friendly or suitable for adventurers?
- Present these details prominently.
React quickly:
- Responding to inquiries and bookings promptly increases your reputation and the likelihood of successful bookings.
Use the platform tools:
- Use banner ads or special promotions to attract additional attention during the campaign.
Cooperate with us:
- Please feel free to contact us for further tips on optimizing your offers or using analytics for better performance tracking.
Looking to the future: Strategic growth for the platform
This marketing campaign is just the beginning. By focusing on Austria, Germany and Switzerland, urlaubinbosnien.de a stimulus that will also create momentum in other European markets. Our long-term goal is to establish Bosnia and Herzegovina as a first-class travel destination while offering the best possible value to our partners and guests.
Important schedule:
- February–April: Final preparations, creation of campaign content and optimizations on the platform
- May: start of the campaign
- June–July: Expected main booking phase
Spreading the message together
We invite our partners to share this announcement in their networks and on social media. Together we can maximize the impact of the campaign and build a vibrant community of travelers excited to discover Bosnia and Herzegovina.
For further details or assistance with your listing, please contact our support team at support@urlaubinbosnien.de.
Let us together make May 2025 the start of an extraordinary journey for our platform and the Bosnian tourism industry!
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